The construction equipment industry is a mature market in which changes and improvements are largely incremental variations on a proven theme. The same was true of the automotive sector until Elon Musk and Tesla rode the crest of the electric vehicle revolution and turned the car market onto its head.
So where is the construction equipment’s Tesla? Who will be our Elon Musk
To discuss this, we are joined by two industry renowned thought leaders: Carl Gustaf Göransson, and Alan Berger.