The Liebherr exhibition stand at Bauma once again raised the bar.
If Bauma is Digger Disneyland, then the Liebherr stand is Snow White’s Castle (appropriate given that the design of said castle is based upon the Neuschwanstein Castle in Germany).
Like that castle, the Liebherr stand looms over the entire Bauma showground; the logo on the slatted side of the four-storey, semi-permanent office block from which the company conducts its business every bit as recognisable as the castle backdrop to the Disney logo.
But don’t just take my word for it. Hit the play button below and let us walk you through what is likely to be the most impressive exhibition stand you’re ever likely to see.