Stripper provides unique and totally un-PC way to drive home the PPE message.
Advertisers used images of the tar-tainted lungs of cancer victims to drive home the stop smoking message. When the wearing of seatbelts became compulsory in the UK, advertisers brought us footage of crash test dummies and of people being ejected through car windscreens.
Shock tactics are nothing new. And if they’re used wisely, they can help drive home an important safety message.
So let’s hope that this video – which is much easier on the eyes than blackened lungs – has a similar outcome: