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Prepare for the Cat calls…

Caterpillar enters the smart phone fray with super-tough B15.

My unrequited love for my iPhone is pretty common knowledge. I treasure it like a child; I have been known to buy it gifts; and, frankly, I would be utterly lost without it. But I would be the first to admit that with its sleek lines, elegant trim and husky Siri voice commands, it is a bit “girly”.

So who better to butch up the smart phone arena than construction and demolition equipment giant Caterpillar? The company’s new B15 smart phone utilises the Google “Jelly Bean” operating software, whatever the hell that is. But what is more important to demolition types are its other specs.

It’s waterproof up to one metre in depth for 30 minutes, is dust-proof, can operate in temperatures from -20 to 55 degrees Celsius, and can withstand up to 6-foot drops (1.8 meters). This phone is so macho that it probably buys the first round at the bar, belches the national anthem of your choosing, and goes home with your wife.

It would be easy to dismiss the Caterpillar smart phone as little more than a marketing gimmick. But let me tell you about Caterpillar marketing gimmicks.

I once had to queue at a local Cat dealer’s parts counter for nearly two hours while droves of trendsetting teens stocked up on the then-hip-and-happening Caterpillar boots.
So don’t be too surprised to see the manly “Catphone” embraced by the fashionista.

Read more here.

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