Picture this. You are a professor with years of experience and education under your belt and you are in desperate need of additional funding to continue your chosen research project. Do you go cap in hand to the Government, or to industry? Do you plead poverty and hope that some lottery dollars will come your way? Or do you simply cook up some PR scam that links your name with some controversy that also mentions a high profile TV series?
Apparently, the latter is today’s preferred option.