
Permit me, if you will, to take you through my “process”. I have an idea, whether that’s for an article, a video, an audio podcast or a new segment for my daily LiveStream. I think about it for a bit and then, assuming I am happy with my idea and if I think my readers, viewers, followers and subscribers will like it too, I do it.
There are no strategy meetings or working parties. There is no research and development or focus groups. As a result, there is no friction. I can go from inception to implementation in a matter of minutes.
Now admittedly, not all of my ideas stick. Some of my ideas that appear to have legs subsequently turn out to be lame. Some ideas I expect to take flight actually crash and burn. But I trust my instincts; and if I am going to fail, I’d prefer to fail fast, and move on.
That is one of the very few joys of being a one-man band. The only person I need to explain my mistakes to is myself.
I will get onto how my no friction approach differs from that of the demolition and construction industry and the bodies and organisations that serve it in just a moment. But, before I do so, let me tell you a very quick story which illustrates that friction in action.
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