What operators REALLY want

In the year 2000, Mel Gibson starred in a film called What Women Want. His character, Nick Marshall, was the kind of guy who thought he understood women because he’d once skimmed a self-help book in an airport. He wore too much aftershave, smiled too broadly, and assumed every woman within a five-mile radius found him irresistible.

Then, a freak household accident involving a hairdryer, a bathtub, and some questionable decision-making gives him an extraordinary gift. Suddenly, Nick can hear women’s thoughts.

All of them. All the time.

And it turns out, they think he’s a sleazebag. A fraud. A walking cliché in a designer suit.

It’s a painful but ultimately redemptive experience. Nick learns empathy, self-awareness, and the radical concept that listening might just be more powerful than talking.

Now, imagine that same miracle happening not to a smarmy ad executive, but to a construction equipment designer.

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