Knowledge is power, they say. And in the Internet age, knowledge about anything and everything is available everywhere, all at once.
Back in the day, if you needed a dentist, a plumber, or a car mechanic, you’d consult the Yellow Pages, take your pick and take your chances. The unspoken rule of thumb was to choose a company whose ad was not too big because they were probably too expensive; or too small, because they were probably not very good.
Today, however, we can be a little more scientific about our research. We can check sites like TrustPilot, Yell or Google Reviews that each provide a more detailed glimpse behind the curtain. These website sites collate reviews from previous customers; which is great if those customers have bothered to leave a review.
But even then, the insights are not always useful. People tend to leave reviews only if they are deeply satisfied or deeply unsatisfied with the service they received. Those reviews will, therefore, highlight the very good and the very bad; but they will shed very little light on the fair to middling; the solid and steady; the average.
But even that is better than the information available to those about to work FOR rather than WITH a company.
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