At the height of the COVID-19 crisis, a new phrase crept into the English language.
The wearing of face masks, social distancing and checking the TV each night to find out how many of our fellow countrymen had died that day was, we were told, “the new normal”…even though there was nothing even remotely normal about any of t.
This is what normalisation looks like. Ideas, behaviours, or conditions that once felt unacceptable or dangerous gradually come to be seen as routine, normal, or no longer worth questioning.
And that normalisation is not exclusive to pandemics, politics and TV news reports. It is very much alive and unwell in the demolition and construction sector too.
You stand on a demolition or construction site in Britain; and what’s become routine here is nothing short of shocking.
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