Intense secrecy marks the impending implosion of the Texas Stadium.
Irving’s hope that the pending destruction of Texas Stadium becomes an American spectacle – complete with a corporate sponsor and national contest – rests on Maura Gast. But the Irving Convention and Visitor Bureau’s executive director has a fine line to walk, a secret to guard and an unforgiving timeline.
A major food company wants to sponsor the event and turn the right to push the detonator into a nationwide contest. But the company doesn’t want the world to know who it is unless a deal is struck.
City Council members want a pact to bring the city the biggest financial and advertising bang possible. But while the city owns the structure, the Dallas Cowboys retain near-total control of the use of Texas Stadium’s name. That leaves Gast with the task of selling her bosses and America’s Team on plans without spilling the beans on who is behind them.
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