It’s entirely appropriate that time is measured in the gentle but unrelenting swing of a pendulum. Because, if history teaches us anything, it’s that a swing in one direction is pretty much always followed by a swing in the other.
In politics, nations swing to the right in one election, only to swing left a few years later. In fashion, I’ve seen flared trousers come and go at least twice; each time giving way to a skinnier silhouette. In the 1980s, bands adopted synthesisers as a backlash against the guitars of glam, prog and punk rock. Fast forward a few years, and the synths gave way to a rediscovery of guitar grit.
So maybe it shouldn’t come as any surprise that the whole idea of sustainability is starting to swing back too. For a movement born to save the planet from rising seas, it feels like the tide might just be turning.
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