I’m not a Manchester United fan. Let’s get that out of the way up front. I support West Ham, and have done for more years than I care to count. And for most of those years, I dreaded our meetings with Manchester United. They didn’t just beat us. They dominated us. Humbled us. They humiliated us. You’d go into the game already resigned to the likely outcome. It wasn’t just the quality of their players or the brilliance of their manager; it was something more intangible. An aura. A sense of inevitability. Manchester United weren’t just a team; they were a force of nature. They were, quite simply, the gold standard.
Funny thing is, I used to feel the same way about the UK demolition industry. For a long time, it was feared and revered; respected, and admired. Not just here, but around the world. Our methods were studied. Our equipment was envied. Our expertise unmatched. Clients wanted a British firm not just because we were good, but because we were the best. Like Manchester United, we had built a legacy. And like Manchester United, we thought that legacy would last forever.
But that’s not how the world works.
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